Email marketing still remains one of the most effective and sought-after channels for business promotions. It has the best ROI of all online marketing channels. According to a 2018 study by Litmus, the ROI of email marketing was estimated to be 38:1, meaning every $1 invested in email marketing gives you a return of $38 in revenue. There are many email marketing applications in the market for streamlining your email marketing campaigns. Some of the best email marketing software are as follows:
FreshMail
FreshMail is a popular email marketing management software which lets you create impressive and professionally designed email templates and newsletters. You can customize these templates and send them to your target audience without limits. You can also check whether your email displays in the most popular email clients and ensure it doesn’t get listed as spam. FreshMail automates your email marketing campaign and allows you to send emails when the outreach is maximum for better results. You can use auto-responders to automate your communication with your potential customers. FreshMail lets you test alternative subject lines, email content, templates etc. for maximizing the impact of your emails. You can also target your customers better by using filters like location, behavior etc. by using FreshMail.
MailWizz
MailWizz is one of the most holistic email marketing applications in the market. It is loaded with features like unlimited campaigns, unlimited lists, and unlimited subscribers. It is GDPR compliant which is a major selling point. MailWizz has excellent compatibility with SMTP and all other major mailing services. You can schedule and automate your email marketing campaigns using MailWizz. You can translate the campaign in your preferred language. MailWizz ensures fast email delivery to the clients so that businesses don’t lose out on business opportunities. MailWizz costs $59 which is one-time license fee and you don’t have to pay any monthly fee thereafter, which is very cost-effective compared to other similar applications.
AWeber
AWeber is one of the oldest and most popular email marketing management software which is perfect for small and mid-sized businesses. Beginners and first-timers will find it easy to get started with AWeber. It integrates seamlessly to platforms like WordPress. There are many in-built and well-designed email templates which you can use to create your campaigns. You can automate the process of sending emails to your target audience with the autoresponder. It also allows you to get insight into key metrics of your email marketing campaign and take corrective actions for strengthening it.
GetResponse
GetResponse is an effective email marketing software which is user-friendly and very easy to use. It has more than 500 professionally designed email templates and more than 5,000 licensed Shutterstock images which allows you to create stunning email marketing campaigns and customize them. It comes with a “perfect timing delivery” feature which allows you to send the email to your potential customers when they are most active and likely to open the email. You get 99% email deliverability rate which ensures that your emails always hit the intended recipient’s inbox. The analytics feature allows you to review the key metrics of your email campaign like opens, clicks, bounces, mobile view statistics etc. You can also integrate it with analytics tools like Google Analytics.
